Privacy Policy
Last updated: April 4, 2026
1. Who We Are
Builtrix Labs Pvt Ltd (“Builtrix,” “we,” “us,” or “our”) operates builtrix.ai.
Registered Address: 15/8, 2nd Floor, Anugraha Flats, 23rd Street, Thillai Ganga Nagar, Nanganallur, Chennai 600061, Tamil Nadu, India.
Contact: builtrixlabs@gmail.com
2. Information We Collect
We may collect the following types of information:
Information you provide directly:
- Name, email address, company name, phone number, and team size when you submit a demo request
- Any additional notes or information you include in messages sent to us
- Meeting scheduling information when you book a call via our calendar integration
Information collected automatically:
- Browser type and version
- Device type and operating system
- Pages visited, time spent, and navigation patterns
- Referring URL and search terms
- IP address (used for rate limiting and security)
- Click patterns, scroll depth, and interaction heatmaps (via Microsoft Clarity)
- Session recordings of page interactions (anonymized, via Microsoft Clarity)
3. How We Use Your Information
We use the information we collect to:
- Respond to your demo requests and inquiries
- Schedule and conduct product demonstrations
- Send confirmation emails for your submissions
- Improve our website experience based on usage patterns
- Analyze traffic and user behavior to optimize our platform
- Prevent abuse, fraud, and unauthorized access via rate limiting
- Communicate updates about our products and services (only if you opted in)
4. Cookies and Tracking
We use cookies and similar tracking technologies. Analytics and tracking tools are only activated after you provide explicit consent via our cookie consent banner.
Essential cookies:
- Cookie consent preference — stores your accept/decline choice (expires after 12 months)
Analytics cookies (consent required):
- Google Analytics 4 — page views, traffic sources, user engagement metrics
- Microsoft Clarity — heatmaps, scroll tracking, and anonymized session recordings
You may decline cookies using the consent banner displayed on your first visit. Your choice is respected for 12 months, after which you will be asked again.
5. Third-Party Services
We use the following third-party services to operate our website. We do not sell, rent, or share your personal data with any third party for marketing purposes.
- Google Analytics 4 — website traffic analytics. Privacy Policy
- Microsoft Clarity — heatmaps and session recordings. Privacy Policy
- Resend — transactional email delivery. Privacy Policy
- Crisp — live chat support. Privacy Policy
- Supabase — secure database for lead storage. Privacy Policy
- Cal.com — meeting scheduling. Privacy Policy
6. Data Retention
We retain your personal data until you request its deletion. You may request deletion of your data at any time by contacting us at builtrixlabs@gmail.com. Upon receiving a valid deletion request, we will remove your data from our systems within 30 business days.
Anonymized analytics data (which cannot identify you) may be retained indefinitely for business intelligence purposes.
7. Data Security
We implement industry-standard security measures including encrypted data transmission (TLS/SSL), secure database access with row-level security, server-side API key protection, rate limiting on form submissions, and strict Content Security Policy headers.
While we strive to protect your data, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.
8. Your Rights
Under applicable Indian law (Information Technology Act, 2000 and its rules), you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate or incomplete data
- Request deletion of your personal data
- Withdraw consent for analytics tracking at any time (via cookie preferences)
To exercise any of these rights, contact us at builtrixlabs@gmail.com. We will respond within 30 business days.
9. Children’s Privacy
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal data from children.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be communicated by posting the updated policy on this page with a revised “Last updated” date. We encourage you to review this page periodically. Continued use of the website after changes constitutes acceptance of the updated policy.
11. Governing Law
This Privacy Policy is governed by the laws of India. Any disputes shall be subject to the exclusive jurisdiction of the courts in Chennai, Tamil Nadu.
12. Contact
For privacy inquiries, data requests, or complaints:
Builtrix Labs Pvt Ltd
15/8, 2nd Floor, Anugraha Flats, 23rd Street,
Thillai Ganga Nagar, Nanganallur, Chennai 600061
Email: builtrixlabs@gmail.com